I Want a Corporate Website: A Starter Playbook for B2B Buyers

Short version

A corporate website is a multi-year asset, not a visual refresh. Before contacting web design agencies, write a one-page brief, define performance targets, and pick delivery model (template vs custom, headless vs monolithic).

Brief (one page)

Audience, value proposition, main conversion, tone, must-have pages, integrations, languages, timeline, launch date, fixed budget band.

Performance targets

Lighthouse 90+, LCP < 2.5s, CLS < 0.1, TTFB < 400ms. Put them in the contract.

Delivery models

Template (fastest, least control), design-system-based custom (best balance), fully bespoke with headless CMS (strategic sites, long-term).

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*Makrops designs and ships corporate websites with Next.js + TypeScript. Contact for a discovery call.*